Sans Normal Hiruj 11 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: ui labels, app onboarding, packaging, posters, editorial display, friendly, casual, approachable, playful, modern, friendliness, approachability, everyday legibility, modern simplicity, softened geometry, rounded, soft terminals, humanist, informal, clean.
A rounded sans with softly squared curves and consistent, even stroke weight. Corners and terminals are heavily smoothed, giving letters a cushioned silhouette and a steady, low-contrast rhythm. Proportions feel open and legible, with generous counters and simple, geometric construction in rounds like O/C/Q and the bowls of B/P/R. The slant is subtle but continuous across the set, producing a gentle forward motion without sharp calligraphic modulation.
Well-suited for interface labels, product packaging, and brand touchpoints that benefit from a friendly, non-intimidating voice. It also works for posters, headlines, and short-to-medium editorial passages where a smooth, rounded texture and gentle forward momentum help maintain an inviting tone.
The overall tone is warm and easygoing, with a friendly, contemporary feel. Its rounded shaping and smooth joins read as approachable and lightly playful rather than technical or formal, making text feel conversational.
Likely designed to provide a contemporary rounded sans that stays clean and legible while projecting warmth. The softened geometry and consistent stroke treatment suggest an emphasis on approachability and easy reading across everyday communication contexts.
The italics-like slant and rounded terminals create a lively texture in paragraphs, while the simplified forms keep it readable at display and text sizes. Numerals follow the same soft, rounded logic, maintaining visual continuity between letters and figures.