Sans Normal Nolog 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Lyu Lin' by Stefan Stoychev, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, assertive, playful, high impact, clarity, modern branding, friendly display, rounded, geometric, clean, sturdy, compact apertures.
A heavy, geometric sans with broad proportions and largely uniform stroke weight. Curves are smooth and round (notably in C, O, Q, and lower-case bowls), paired with crisp, straight-sided stems and flat terminals. Counters are relatively tight for the weight, with compact apertures in letters like a, e, and s, contributing to a dense, punchy texture. The lowercase uses single-storey a and g, while the uppercase maintains simple, blocky construction; numerals are similarly sturdy and rounded, with strong, even color across lines of text.
Best suited to large sizes where its dense weight and rounded geometry can deliver immediate impact—headlines, posters, branding systems, packaging, and short UI or signage strings. For longer passages, the heavy color and compact counters suggest using generous size and spacing to maintain clarity.
The overall tone is confident and approachable, combining a no-nonsense, high-impact presence with soft, rounded geometry. It reads as contemporary and energetic rather than formal, making it feel friendly and promotional while still staying clean and utilitarian.
This design appears intended as a high-impact, general-purpose sans for display typography, emphasizing strong silhouette, simple construction, and a friendly geometric feel. The consistent, robust forms prioritize visual punch and clear recognition in bold, attention-driven settings.
In the text sample, the bold mass and tight internal spaces create strong headline rhythm and excellent sign-like presence. The sturdy shapes and consistent stroke treatment keep the alphabet visually cohesive, with minimal stylistic quirks beyond the rounded geometry and dense counters.