Slab Contrasted Arju 3 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, sports branding, packaging, logotypes, apparel, retro, sporty, assertive, industrial, headline, high impact, speed cue, rugged branding, display focus, retro flavor, slab serif, blocky, oblique, ink-trap cuts, rounded corners.
A heavy, obliqued slab-serif design with broad proportions and a compact, low-contrast rhythm. Strokes are thick and confident, with chunky slab-like terminals and angular, carved-in notches that read like ink traps or stencil cuts, especially at joins and cross-stroke connections. Counters are relatively tight and often rounded, while outer corners feel slightly softened, giving the shapes a dense, machined silhouette. The overall texture is bold and continuous, with letterforms that favor mass and forward motion over delicacy.
It performs best in display settings such as posters, headlines, sports and team branding, packaging, apparel graphics, and punchy logo wordmarks. The dense weight and carved details hold up well at large sizes where the internal cuts become a signature feature, while extended paragraphs may feel visually intense.
The font projects a loud, kinetic tone that feels retro and performance-oriented. Its strong slabbing and angled stance suggest speed, impact, and a tough, utilitarian confidence—well suited to designs that want to feel emphatic and attention-grabbing.
The design appears intended to deliver maximum impact with a forward-leaning stance and rugged slab structure, combining broad, bold forms with purposeful cut-ins for character and separation. It aims for a retro-industrial, sporty voice that reads quickly and forcefully in branding and headline applications.
The oblique slant is built into the forms rather than simply sheared, and the cut-in details create a distinctive internal sparkle at large sizes. Numerals follow the same robust, sporty construction, maintaining a cohesive, high-impact color across mixed text.