Sans Normal Bigek 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, retro, casual, approachable, approachability, warmth, retro charm, display clarity, casual tone, rounded, soft terminals, humanist, quirky, bouncy.
A rounded, sans serif with softly blunted terminals and gently irregular curves that give the outlines a hand-shaped feel. Strokes are even and sturdy, with slightly asymmetric bowls and curved joins that keep counters open and readable. The lowercase shows a single-storey “a” and “g,” a round dot on “i/j,” and a compact rhythm with mild width variation across letters. Figures are similarly rounded and bold in silhouette, built from simple circular and elliptical forms with smooth, continuous curves.
Well-suited to branding and packaging that benefits from a friendly, approachable voice, as well as posters and headline settings where rounded shapes can carry personality. It can also work for children’s media, casual signage, and short editorial callouts where warmth and readability are both important.
The overall tone is warm and informal, leaning playful rather than technical. Its soft geometry and subtle quirks evoke a friendly, retro-leaning personality that feels welcoming and unpretentious. The font reads as cheerful and conversational, suitable when you want character without looking decorative.
The design appears intended to deliver a personable, rounded sans that balances clean construction with subtle, human quirks. It prioritizes an inviting texture and soft silhouette for display-forward use while keeping letterforms straightforward enough for general-purpose text in moderation.
Round forms like O/C/G and the bowls in b/d/p/q are emphasized, while diagonals (K/V/W/X/Y) stay clean and stable, helping maintain clarity at larger sizes. The generous curves and softened corners create a cohesive texture in lines of text, with a slightly bouncy rhythm that stands out in headlines while remaining legible in short passages.