Sans Normal Velek 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, packaging, editorial, posters, modern, friendly, casual, clean, lively, approachability, clarity, motion, informality, contemporary tone, monoline, rounded, humanist, open apertures, soft terminals.
A slanted, monoline sans with rounded curves and soft, slightly tapered terminals. Letterforms lean with a consistent italic rhythm, combining open counters and generous apertures with smoothly drawn bowls. The construction feels humanist rather than geometric, with subtly varied widths across glyphs and a fluid, handwritten-like flow while remaining crisp and uncluttered in silhouette.
Well-suited to branding systems that want a friendly, modern slant, and to short-to-medium editorial passages where a relaxed italic texture is desirable. It also works effectively for UI labels, packaging callouts, and headline or subhead settings that benefit from a sense of motion and approachability.
The overall tone is approachable and contemporary, with an easygoing, conversational feel. Its italic energy adds motion and warmth, giving it a personable voice without becoming decorative or quirky.
The design appears intended to provide a clean italic sans with a warm, human cadence—balancing modern simplicity with rounded, inviting shapes for versatile everyday communication.
Curves are emphasized over sharp corners, and joins stay smooth, keeping the texture even in continuous text. Numerals follow the same soft, rounded logic, supporting a coherent typographic color in mixed alphanumeric settings.