Sans Normal Gobud 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bourne' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, signage, modern, friendly, casual, clean, dynamic, approachability, clarity, contemporary tone, motion, oblique, rounded, humanist, open counters, soft terminals.
This font is a slanted sans with rounded, softly finished strokes and a consistent, low-contrast build. Curves are generous and smooth, producing open counters and a clear, even rhythm in both uppercase and lowercase. Proportions feel balanced rather than condensed or extended, with a straightforward, contemporary construction and a slight humanist influence in the lowercase forms. Numerals follow the same rounded, oblique logic and read cleanly alongside text.
It works well for UI labels, app and web typography, and general-purpose branding where a clean but personable voice is needed. The slant and rounded construction also make it effective for short headlines, promotional copy, and signage that benefits from a sense of movement while staying legible.
The overall tone is modern and approachable, with an energetic forward lean that adds motion without feeling aggressive. Its rounded shapes and open forms give it a friendly, everyday character suited to contemporary interfaces and informal branding.
The design appears intended as a versatile, contemporary oblique sans that balances clarity with warmth. Its rounded geometry and steady rhythm suggest a focus on readable text performance while offering a distinct, lively tone for display settings.
The italic angle is consistent across the set, and the shapes avoid sharp corners in favor of softened joins and terminals. Letterforms remain clear at text sizes, with enough distinctiveness in similar shapes to support comfortable reading in running copy.