Sans Normal Amrew 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mute Devanagari' by Indian Type Foundry and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, clean, confident, straightforward, geometric clarity, strong presence, everyday legibility, modern utility, geometric, rounded, monoline, high legibility, crisp terminals.
A heavy, geometric sans with monoline strokes and smooth, round bowls. Curves are built from near-circular forms (notably in C, O, Q, and 8) and are paired with straight-sided verticals, producing a steady, contemporary rhythm. Terminals are clean and largely square-cut, while joins stay compact and sturdy, giving the letters a dense, even color. Lowercase forms are simple and functional, with a two-storey g and a single-storey a, and punctuation-like details (dots on i/j) appear round and prominent at display sizes.
This font is well suited to headlines and short blocks of text where strong presence and clean geometry are desirable, such as branding, posters, and signage. It also works for UI labels and navigational text at larger sizes where its sturdy forms and simple shapes maintain clarity.
The overall tone is modern and approachable, with a friendly geometric clarity and a confident, no-nonsense presence. Its solid weight and smooth curves read as contemporary and reliable rather than delicate or expressive.
The design appears intended to deliver a bold, contemporary sans voice with geometric construction and dependable legibility. It prioritizes clean silhouettes and consistent stroke behavior to create a stable, modern texture across letters and numbers.
The numerals are highly regular and geometric, with round counters and consistent stroke weight, making them feel well matched to the capitals. Wide circular letters (like O) contrast with more compact forms (like E and F), creating a lively but controlled texture in words.