Sans Normal Okref 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Caleb Grotesk' and 'Frink Rio' by Brenners Template (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, utilitarian, high impact, clarity, approachability, contemporary branding, geometric, round, sturdy, open, smooth.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. The forms lean on circular bowls and squared-off terminals, creating a sturdy, contemporary rhythm. Counters are generally open and spacious, with simple construction and minimal stroke modulation; joins and corners stay crisp while curves remain soft. The lowercase shows a tall x-height and compact ascenders/descenders, supporting dense setting while keeping shapes clear at large sizes.
Best suited to display work where impact and legibility are priorities—headlines, posters, branding systems, packaging, and wayfinding/signage. It can also work for short UI labels or callouts where a bold, friendly presence is needed, though long passages may feel dense due to the heavy stroke.
The overall tone is direct and contemporary, balancing a friendly roundness with a no-nonsense weight. It reads as confident and highly visible, with an approachable, mainstream modern character rather than quirky or ornamental.
This design appears intended as a dependable, high-visibility geometric sans for contemporary communication. The combination of rounded geometry and strong weight suggests an aim toward clarity and approachability in attention-grabbing contexts.
Round letters like O/C/G and the digit set emphasize circular geometry, while straight-sided forms (E/F/H/N) keep the texture stable and blocky. The heavy weight makes punctuation and tight spaces feel prominent, and the wide proportions give headlines a strong, poster-like footprint.