Sans Normal Laboz 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Gunterz' by Locomotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, modern, energetic, friendly, high impact, dynamic tone, modern branding, display clarity, friendly boldness, oblique, geometric, rounded, compact, punchy.
This typeface is a heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, giving the letters a solid, poster-like presence. Curves are generous and clean, counters stay open, and joins are straightforward, producing an even rhythm across uppercase, lowercase, and figures. Terminals are mostly blunt with subtly softened corners, and the overall spacing feels built for impact rather than delicacy.
Best suited for headlines, advertising, and branding where strong emphasis and quick recognition are needed. It performs well in posters, sports-related graphics, packaging, and bold UI moments such as hero banners or promotional callouts. For longer passages, it will be most effective in short blocks or display settings where its weight and slant can work as a stylistic feature.
The overall tone is bold and assertive, with a forward-leaning, energetic stance. Its rounded construction keeps it approachable, balancing strength with a friendly, contemporary feel. The look reads as action-oriented and modern, suited to messages that need to feel immediate and confident.
The design appears intended to deliver maximum visual impact with a dynamic, forward-leaning silhouette while maintaining friendly, rounded legibility. Its sturdy construction and open forms suggest a focus on high-contrast usage scenarios—large type, bold messaging, and contemporary brand expression.
The italic slant is consistent and noticeable, creating motion across lines of text. The character shapes lean toward geometric construction (notably in round letters and numerals), which helps maintain clarity at large sizes while emphasizing a graphic, headline-driven personality.