Sans Superellipse Hiret 12 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, punchy, friendly, quirky, display impact, friendly tone, retro flavor, signage clarity, rounded, compact, blocky, soft corners, expressive.
A compact, heavy sans with rounded-rectangle construction and softly blunted terminals. Strokes stay broadly even, with minimal modulation and a dense color that holds together in display sizes. Curves are built from superellipse-like arcs, producing squarish counters and rounded shoulders; joins are smooth and corners are consistently softened rather than sharp. Proportions are tight and slightly irregular across glyphs, giving the alphabet a lively rhythm while keeping overall structure sturdy and legible.
Best suited for headlines and short-form copy where its dense, rounded shapes can deliver impact—posters, packaging callouts, branding accents, and logo wordmarks. It can also work for playful UI labels or section headers when you want strong presence without sharp, aggressive edges.
The tone is upbeat and characterful, balancing sturdy signage-like presence with a playful, almost cartoonish warmth. Its rounded geometry and chunky silhouettes evoke mid-century display lettering and casual poster typography, giving text an approachable, energetic voice.
The design appears intended to provide a bold, friendly display voice built from rounded-rectangle forms—maximizing visibility and personality while keeping the letterforms simple and robust. Subtle width and shape variation suggests a goal of adding human, hand-cut charm without sacrificing clarity.
Counters tend to be compact and squarish, helping maintain a strong, poster-friendly texture. The numerals share the same rounded, blocky logic, and the overall spacing reads intentionally snug for impact. In longer lines the irregularities add charm, while the heavy mass keeps the line visually anchored.