Slab Square Ikri 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Askan' by Hoftype, 'Mundo Serif' by Monotype, and 'Quodlibet Serif' by Signature Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, sports branding, signage, logo design, retro, assertive, sporty, headline, playful, impact, momentum, display, branding, retro feel, chunky, bracketed, ink-trap, rounded, compact.
A heavy, right-leaning slab serif with compact counters and a strong, blocky presence. Strokes are thick with modest contrast and softly bracketed slab serifs that read square-ended overall, giving the forms a sturdy, poster-like rhythm. Curves are rounded and slightly tightened, with subtle inktrap-like notches and tapered joins that help keep apertures open at display sizes. The overall spacing feels generous for such dense shapes, and the figures match the letters with the same chunky, angled stance.
Best suited to display typography where impact is the priority: posters, bold editorial headers, product packaging, and signage. The slanted, chunky construction also fits sports and entertainment branding, as well as logotypes and wordmarks that need a confident, retro-forward voice. It can work for short bursts of text (taglines, callouts) but is most effective in headlines rather than long reading.
The tone is bold and energetic, combining a vintage advertising feel with a sporty, confident slant. Its chunky slabs and compact curves add a friendly toughness that reads as attention-grabbing rather than formal. The italic momentum gives it a lively, forward-driving character well suited to emphatic messaging.
The design appears intended to deliver a compact, high-impact slab serif with a dynamic italic stance, balancing sturdy, square-ended slabs with rounded, tightened interiors for a punchy display texture. It prioritizes strong silhouettes and momentum for branding and headline applications.
The glyphs show consistent angled stress and robust terminals, producing a strong horizontal footprint and clear silhouette in short words. The lowercase has a single-storey feel where applicable and maintains a smooth, continuous flow despite the heavy weight, making it best when set with ample size and breathing room.