Sans Normal Kugid 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida; 'Agilita' by Linotype; 'Malebu' by Macrotipo; 'Camphor' by Monotype; 'Malebu' by Muykyta; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Gina' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, assertive, friendly, impact, momentum, modernity, clarity, display, oblique, geometric, clean, rounded, compact.
A compact oblique sans with sturdy, even strokes and softly rounded curves. Letterforms lean consistently forward with simple, geometric construction, relying on broad arcs and straight terminals rather than sharp corners. Counters are relatively open for the weight, and the overall rhythm is energetic with slightly condensed, forward-driving proportions. Numerals follow the same robust, smooth style and read clearly at display sizes.
Well suited to headlines, posters, and short bursts of text where strong emphasis and motion are desirable. It can support modern branding and packaging that need a clean, energetic voice, and works especially well in sporty or tech-adjacent visual systems where a forward-leaning, high-impact sans is appropriate.
The overall tone is energetic and contemporary, with a confident, athletic slant. Its rounded geometry keeps it approachable, while the heavy presence adds urgency and impact for attention-grabbing settings.
Likely designed to deliver a modern, action-oriented sans for display typography, combining geometric roundness with a pronounced forward slant to create momentum. The sturdy stroke structure suggests an emphasis on bold presence and quick recognition in prominent layouts.
The design maintains consistent slant across capitals, lowercase, and figures, creating a cohesive motion in text. Curves and joins are kept simple and sturdy, favoring clarity and punch over delicate detailing.