Sans Normal Mogem 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, impact, approachability, display, retro appeal, rounded, soft corners, chunky, compact counters, high impact.
A heavy, rounded sans with compact interior counters and broadly curved bowls. Strokes are thick and consistent, with gently softened joins and terminals that keep edges from feeling sharp even in angular letters like K, V, W, and X. Round letters (O, C, G, Q) read as wide, sturdy forms; verticals are substantial and the overall texture is dense, creating strong color on the page. The lowercase is similarly weighty, with simple, single‑storey a and g, sturdy shoulders, and a dot on i/j that reads as a solid round point.
Best suited to headlines and short bursts of text where strong presence is needed—posters, branding marks, packaging callouts, and signage. It can also work for large-size subheads or emphasis text where a friendly, retro-leaning voice is desired.
The overall tone is confident and approachable, combining high-impact weight with friendly, rounded shapes. It evokes a retro display sensibility—bold, cheerful, and attention-seeking—without feeling overly decorative.
The design appears intended as a high-impact display sans that stays inviting through rounded geometry and simplified details. Its thick strokes and compact counters prioritize visibility and character over extended text comfort.
Spacing appears generous enough to keep counters from clogging at display sizes, but the dense stroke weight produces a strong, dark paragraph texture. Numerals are similarly robust and rounded, designed to match the letterforms’ mass and softness.