Sans Superellipse Dubik 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ramsey' by Associated Typographics, 'Neuron' by Corradine Fonts, 'Pancetta Pro' by Mint Type, 'Reznik' by The Northern Block, and 'Hydrargyrum' by Type Minds (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techy, industrial, sporty, futuristic, assertive, impact, modernity, systematic, robustness, brand voice, squared, rounded, boxy, compact, geometric.
A compact, geometric sans with squared proportions and generously rounded corners that create a superelliptic, rounded-rectangle feel. Strokes are heavy and even, with tight-looking counters and short apertures that keep forms sturdy and closed. Curves tend to resolve into straight segments with softened terminals, and joins are clean and mechanical, producing a consistent, modular rhythm across letters and numerals. The lowercase keeps simple, functional constructions (single-storey forms where applicable), with a sturdy, blocky texture in text.
Best used where impact and clarity matter: headlines, posters, branding systems, product packaging, and bold UI titling. It can work in short paragraphs at larger sizes, where its dense counters and compact apertures maintain a strong, uniform texture.
The overall tone is modern and engineered—confident, efficient, and slightly futuristic. Its rounded-square geometry reads as tech-forward and industrial, while the softened corners add approachability without losing punch. The result feels suited to performance-oriented branding and interface-driven environments.
The design appears intended to deliver a robust, contemporary voice built from rounded-rectangular geometry—prioritizing solidity, consistency, and a distinctly modern silhouette. It aims to balance a technical, structured aesthetic with softened edges for broader usability in display and brand contexts.
Round characters like O/Q are more like rounded rectangles than true circles, and many glyphs emphasize horizontal/vertical structure over calligraphic modulation. Numerals follow the same squarish logic, aligning visually with the caps for a cohesive, system-like set.