Sans Normal Ribuy 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' by Fontfabric; 'Engrez' by Indian Type Foundry; 'Camingo Dos Office', 'CamingoDos', and 'CamingoDos SemiCondensed' by Jan Fromm; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui labels, signage, friendly, modern, confident, approachable, clean, approachability, clarity, modern branding, impact, rounded, soft corners, geometric, open counters, even color.
A rounded, geometric sans with substantial weight and softly eased corners that keep the texture smooth rather than rigid. Curves are broadly circular with open counters and a steady stroke presence, producing an even typographic color in both display and short text. Uppercase forms read compact and stable, while lowercase shapes maintain clear differentiation through simple, sturdy constructions and generous internal space. Numerals follow the same rounded, blocky logic, matching the overall rhythm and maintaining strong legibility at larger sizes.
Well-suited to headlines and brand systems that want a modern, approachable voice, as well as packaging and promotional graphics where strong presence is needed without sharp edges. It should also work effectively for UI labels, navigation, and short informational text where clear, rounded forms help maintain readability.
The overall tone is friendly and contemporary, pairing a confident, solid presence with an easygoing softness from the rounded terminals. It feels practical and straightforward, with a subtly playful warmth that avoids looking overly technical or severe.
The design appears intended to deliver a contemporary geometric sans that stays friendly and accessible, using rounded detailing and open forms to remain legible and welcoming while still carrying enough weight for impactful typography.
The design emphasizes clarity through uncluttered shapes and consistent curvature, giving it a dependable, signage-like readability. Its rounded finishing and steady spacing create a smooth flow in word shapes, particularly in mixed-case settings and headline sizes.