Sans Normal Ammiy 14 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Cogenta' and 'Cogenta Text' by SRS Type and 'Neometric' by TypeUnion (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, editorial, modern, clean, neutral, friendly, functional, versatility, clarity, neutral branding, legibility, geometric, open apertures, rounded terminals, even rhythm, high legibility.
This typeface presents a clean sans structure with predominantly geometric construction: round bowls, smooth curves, and largely uniform stroke thickness. Proportions feel generous and open, with a notably tall lowercase presence and ample counters that keep letters clear in dense settings. Curves are well stabilized and circular forms read crisp, while straight-sided letters maintain a steady, even rhythm. Terminals are mostly plain and unembellished, producing a straightforward texture that remains consistent from capitals through numerals.
It suits interface copy and product typography where clarity and consistency matter, and it scales well for headlines thanks to its solid forms and open counters. The straightforward, contemporary structure also makes it a reliable choice for branding systems, wayfinding, and editorial layouts that need a neutral sans voice.
The overall tone is modern and neutral, with a subtly friendly feel coming from the round forms and open interiors. It reads as pragmatic and confident rather than expressive, aiming for clarity and an unobtrusive voice across a wide range of messages.
The design intention appears to be a versatile, contemporary sans built around geometric clarity and steady rhythm. It prioritizes legibility and visual neutrality, providing a dependable foundation for communication in both digital and print contexts without decorative distraction.
In the sample text, word shapes stay highly recognizable at display sizes, and the spacing produces an even grayscale without looking tight. Numerals appear clear and sturdy, matching the letters’ smooth, low-drama geometry and supporting informational use.