Sans Normal Lidig 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5 and 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, energetic, high impact, dynamic emphasis, clear signage, modern branding, rounded, oblique, compact, blocky, heavy.
A heavy, oblique sans with rounded corners and smooth, low-contrast strokes. The letterforms lean consistently to the right and use broad, simple shapes with generous interior counters in rounded characters like O, Q, and 8. Terminals are mostly blunt and slightly softened, giving the design a sturdy, compact silhouette; curved forms stay smooth while diagonals (V, W, X, Y) read as strong wedges. The lowercase shows a single-storey a and g, a compact ear on r, and a sturdy, geometric feel across the set, with numerals built to match the same dense, rounded construction.
Best suited to headlines, posters, and brand marks where a compact, high-impact sans is needed. It also fits sports and fitness communication, packaging, and promotional graphics where a sense of speed and strength reads clearly at larger sizes.
The overall tone is assertive and athletic, with a forward-leaning stance that suggests motion and urgency. Its weight and simplified geometry create a high-impact voice that feels contemporary and functional rather than delicate or expressive.
The design appears intended as a bold, high-visibility oblique sans that delivers quick recognition and a dynamic, forward-driving rhythm. Its rounded geometry and sturdy proportions prioritize impact and consistency in display settings.
In text, the bold massing produces an even color and strong word shapes, while the oblique angle adds emphasis without requiring additional styling. The tight, sturdy construction helps maintain clarity at display sizes, especially in short lines and punchy phrases.