Sans Normal Madol 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Gltp Starion' by Glowtype, 'Cairoli Now' by Italiantype, 'Gigranche' by Ridtype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, assertive, modern, punchy, impact, motion, branding, attention, oblique, blocky, rounded, heavy, compact counters.
A heavy oblique sans with broad, rounded forms and a strong forward slant. Strokes are thick and consistent, with soft corners and smooth curves that keep the shapes friendly despite the mass. Counters are relatively tight in letters like a, e, and s, and the overall rhythm is compact and dense, especially in text. Terminals are clean and blunt, producing a solid, high-impact silhouette across both uppercase and lowercase.
Best suited for large-scale display work such as headlines, posters, sports and athletic branding, and bold promotional graphics. It can also work on packaging and digital ads where immediate visual punch is needed, though dense counters suggest giving it generous spacing for longer lines of text.
The font projects speed and force, with a sporty, performance-driven tone. Its forward lean and dense color feel urgent and emphatic, making it read as confident and attention-seeking rather than quiet or delicate.
The design appears intended to deliver maximum impact with a sense of motion: a sturdy, modern oblique sans built for attention-grabbing typography. Its rounded geometry and blunt terminals aim for a balance of toughness and approachability in high-energy contexts.
Uppercase forms feel sturdy and slightly squared-off in their structure, while lowercase maintains high legibility at large sizes through clear bowls and straightforward construction. Numerals follow the same heavy, slanted logic, looking designed to hold up in bold headline settings where impact matters more than airy openness.