Sans Normal Malaz 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Helonik Extended' by Ckhans Fonts, 'Molde' by Letritas, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, energetic, confident, modern, impact, speed, attention, display, branding, oblique, blocky, rounded, compact counters, ink-trap hints.
This typeface is a heavy, right-leaning sans with wide, compacted silhouettes and a strong forward slant. Strokes are consistently thick with subtly rounded joins and corners, giving the forms a smooth, molded look rather than a sharp, mechanical one. Counters are relatively tight (notably in O, P, R, a, e, and 8), which increases density and impact, while terminals are clean and mostly straight-cut. The rhythm is steady and bold, with simplified geometry and occasional notches/ink-trap-like shaping where strokes meet, helping the interiors stay readable at display sizes.
Best suited to display work where weight and slant can do the heavy lifting: headlines, posters, and campaign graphics. It also fits sports and fitness branding, bold packaging, and attention-first advertising. In dense paragraphs it will read as intentionally forceful, so it’s most effective in short bursts, large sizes, and tight, energetic layouts.
The overall tone is fast, loud, and contemporary—more about momentum and impact than restraint. Its slanted stance and dense color suggest motion and competitiveness, making it feel at home in athletic, promotional, and high-energy contexts.
The design appears intended to deliver maximum visual punch with a streamlined, modern sans structure, using width and a forward slant to communicate speed and confidence. Compact counters and simplified shapes prioritize bold presence and quick recognition in impactful settings.
Figures are particularly chunky and attention-grabbing, with the 0 and 8 reading as solid, compact forms. The lowercase shows a single-storey a and g, reinforcing a straightforward, modern voice, while the strong slant creates a sense of speed that becomes more pronounced in longer lines of text.