Sans Normal Allew 6 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Rock Star' by AlfaBravo (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, editorial, modern, clean, friendly, neutral, tech, clarity, versatility, modernity, systematic, geometric, rounded, open counters, even rhythm, crisp.
This is a crisp sans serif with predominantly geometric construction and smooth, rounded curves. Strokes are even and steady, with low contrast and clean terminals that keep the silhouettes simple and uncluttered. The proportions feel generously set with broad letterforms and ample interior space, giving counters and apertures a clear, open look. Round characters (O, C, G, Q, 0) read as close to circular/elliptical, while straight-sided forms (E, F, H, I, L, T) remain squarely structured for a stable texture. Numerals match the overall tone with solid, straightforward shapes and clear differentiation.
This font suits interface typography, product and corporate branding, and signage where quick recognition matters. Its broad, open shapes make it a strong choice for headlines and subheads, and the steady texture in the sample indicates it can also work for short-to-medium editorial passages and marketing copy.
The overall tone is modern and pragmatic, with a friendly edge created by the rounded forms and open spacing. It feels contemporary and dependable rather than expressive, aiming for clarity and ease of reading. The voice is neutral enough for many contexts while still leaning slightly toward a polished, tech-forward sensibility.
The design appears intended to deliver a versatile, contemporary sans that prioritizes straightforward readability and a clean, geometric presence. It aims to feel approachable and efficient, providing a neutral foundation for systems, layouts, and brand identities without relying on decorative features.
The sample text shows an even typographic color and consistent rhythm across long lines, suggesting it holds up well in paragraph-like settings. Curved joins and smooth bowls help avoid harshness, while the wide stance keeps the font from feeling cramped at larger display sizes. The forms remain plainspoken and systematic, with few idiosyncratic details competing for attention.