Sans Superellipse Utlaz 13 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Adero' by Eko Bimantara, 'FM Bolyar Sans Pro' by The Fontmaker, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, signage, modern, techy, friendly, confident, clean, impact, clarity, modernity, approachability, consistency, rounded, geometric, soft corners, blocky, monoline.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Curves read as superelliptical rather than purely circular, giving bowls and counters a squared-off, contemporary feel. Strokes are monoline with minimal modulation, and the proportions emphasize broad letterforms with ample horizontal presence. Terminals are clean and mostly flat, while joins stay crisp; the overall rhythm is steady and highly uniform across caps, lowercase, and figures.
Best suited to headlines, branding, packaging, and poster work where a strong, geometric voice is desired. The rounded, blocky construction also makes it a natural fit for UI labels, product interfaces, wayfinding, and short bursts of text that need clarity with personality.
The tone is modern and assertive while remaining approachable due to the rounded geometry. It feels tech-forward and product-oriented, with a sturdy, no-nonsense presence that still reads friendly rather than harsh.
The design appears intended to deliver a contemporary, geometric sans optimized for impact and consistency, using superelliptical curves to balance robustness with warmth. Its stable, uniform construction suggests a focus on dependable readability in large sizes and interface contexts while maintaining a distinctive, modern silhouette.
Counters tend to be compact and rectilinear, enhancing a dense, high-impact texture in lines of text. The lowercase includes a single-storey "a" and "g"-like construction that reinforces the geometric, utilitarian character, and the numerals follow the same rounded-rectilinear logic for consistent UI and display use.