Sans Normal Aldup 3 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, editorial, clean, modern, neutral, friendly, versatility, clarity, modernity, simplicity, open, rounded, geometric, clear, spacious.
A clean sans with rounded, geometric construction and open apertures. Strokes are even and steady, with smooth curves and straight-sided verticals that create a calm rhythm. The proportions feel spacious, with broad letterforms and generous internal counters; bowls are round and consistent across uppercase and lowercase. Terminals are plain and unadorned, keeping the overall texture simple and highly legible in continuous text.
Well suited to UI and product typography where clarity and a clean texture matter, especially in larger labels and navigation. Its broad proportions and open counters also work well for branding, signage, and short-to-medium headlines, while the steady rhythm supports readable editorial subheads and pull quotes.
The tone is contemporary and straightforward, reading as neutral and approachable rather than expressive or ornamental. Its wide, open shapes give it an airy, friendly presence that feels at home in modern interfaces and branded communications.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency through geometric rounding and even strokes. It aims for a neutral voice that can adapt to many contexts while maintaining a modern, spacious visual footprint.
Uppercase forms are simple and geometric, while the lowercase maintains a similarly rounded skeleton with clear differentiation between characters. Numerals follow the same even-stroke, open-counter logic, producing a consistent color when mixed with text.