Sans Normal Vulik 11 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Volkswagen Serial' by SoftMaker and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, modern, approachable, cheerful, approachability, high impact, clarity, brand warmth, rounded, soft, geometric, clean, chunky.
A rounded sans with thick, even strokes and smooth curve transitions. Forms lean geometric, with circular counters, softened corners, and broadly proportioned shapes that keep texture steady across words. Terminals are blunt and friendly rather than sharp, and the lowercase shows simple, single-storey constructions with open apertures that hold up well at larger display sizes. Numerals match the letterforms with similarly rounded bowls and consistent weight.
Well-suited to headlines and short blocks of text where a bold, friendly voice is needed—such as brand marks, packaging, posters, and wayfinding or storefront signage. It can also work for UI labels and marketing callouts when a warm, modern sans is desired.
The overall tone is warm and approachable, with a casual, upbeat personality. Its soft geometry and hefty presence read as contemporary and friendly, making it feel more inviting than formal or technical.
The design appears intended to deliver a highly legible, contemporary rounded sans that prioritizes friendliness and strong visual impact. Its consistent stroke weight and softened geometry suggest an emphasis on clarity and approachability in display-forward settings.
The sample text shows strong color and a consistent rhythm, with generous curves dominating the silhouette. Round letters (like O/C/G) feel especially prominent, and the design maintains a unified, softened look across capitals, lowercase, and figures.