Sans Normal Vulep 4 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont and 'Blackpast', 'Cloudster', 'Glorich', and 'Lequire' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, logos, friendly, playful, modern, approachable, youthful, friendly display, soft geometry, approachable branding, clear signage, rounded, soft, geometric, chunky, smooth.
A rounded sans with heavy, even strokes and gently squared terminals. Curves are broad and circular, with softened corners that keep the silhouette friendly while maintaining crisp edges. Counters are open and fairly large, giving letters a sturdy, readable texture in display sizes. Overall proportions feel compact with a relatively low lowercase height and short extenders, creating a dense, punchy rhythm across words.
Best suited for headlines, short statements, logos, and brand marks where a warm, modern presence is desired. It also works well on packaging and posters, and can be effective for UI accents or labels where clarity and friendliness matter more than long-form reading comfort.
The tone is cheerful and informal, with a toy-like softness that reads as welcoming rather than corporate. Its rounded geometry and weight lend a confident, upbeat voice well suited to contemporary branding that wants to feel accessible and energetic.
The font appears designed to combine geometric simplicity with softened details, producing a sturdy display voice that remains friendly and non-intimidating. Its consistent rounding and ample counters suggest an emphasis on legibility and charm at medium-to-large sizes.
The design shows consistent rounding throughout, including in diagonals and joins, which keeps the alphabet cohesive. Numerals match the letters in weight and softness, with simple, highly legible shapes that maintain the same rounded construction.