Sans Normal Utmav 4 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, editorial, packaging, dynamic, modern, sporty, confident, clean, emphasis, momentum, modernization, space-saving, oblique, compact, crisp, angular cuts, open counters.
A compact oblique sans with low stroke modulation and a forward-leaning, energetic stance. Letterforms are built from clean curves paired with sharp, angled terminals, giving strokes a subtly cut, wedge-like finish rather than rounded ends. Proportions are on the condensed side with tight interior spaces, while counters remain fairly open for clarity. The overall rhythm is consistent and even, with slightly squared curves and sturdy, uncomplicated construction across letters and numerals.
It suits branding and headline settings where a modern, forward-leaning tone is desirable, such as sports and lifestyle identities, promotional graphics, and packaging. The compact width and clear shapes also work well for short editorial callouts, subheads, and interface accent text where space is limited but personality is needed.
The font conveys momentum and modern practicality, reading as brisk and purposeful rather than decorative. Its slanted posture and clipped terminals add a sporty, editorial edge that feels contemporary and assertive without becoming aggressive.
The design appears intended to provide an energetic italic voice within a clean sans system, emphasizing speed and precision through an oblique stance and sharp terminal cuts while keeping letterforms simple and readable.
The lowercase shows straightforward, legible shapes with a compact footprint, and the numerals share the same oblique angle and crisp terminal treatment. Curved letters (like C, O, S) balance smooth arcs with subtly flattened or cut ends, reinforcing a technical, clean impression.