Sans Normal Atmut 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, editorial, presentations, clean, modern, neutral, friendly, legibility, versatility, modernity, approachability, rounded, open apertures, straight terminals, even rhythm, high legibility.
This is a clean, rounded sans with smooth, circular bowls and a restrained, even stroke rhythm. Curves are generously rounded (notably in O/C/G/Q), while straight strokes stay crisp and vertical, creating a balanced geometric-to-humanist feel. Terminals are mostly straight and blunt rather than flared, and counters are open, supporting clarity in running text. Uppercase forms are broad and stable, while the lowercase shows a simple single-storey a and g, a compact shoulder on r, and a tall, straightforward t with a short crossbar. Numerals follow the same no-nonsense construction, with clear, open shapes and minimal ornamentation.
It suits user interfaces and product experiences where clarity and a modern, unobtrusive voice are needed. The steady rhythm and open forms also make it a dependable choice for editorial copy, reports, and presentation decks, while the rounded construction can support straightforward brand systems and signage that aim for an approachable tone.
The overall tone is neutral and contemporary, with a friendly softness coming from the rounded curves and open counters. It reads as practical and approachable rather than stylized, making it feel at home in everyday interface and editorial contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a contemporary, friendly neutrality. Its simplified lowercase construction and rounded geometry suggest a focus on clear communication across both headings and extended text.
Letterforms maintain consistent proportions and spacing across the set, giving the text sample a calm, even color. The design avoids sharp joints and exaggerated details, favoring simple geometry and predictable shapes that remain distinct at larger display sizes and in paragraph settings.