Sans Normal Jadoy 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techy, futuristic, industrial, sporty, clean, impact, modernity, brand presence, legibility, geometric, extended, blocky, rounded, streamlined.
A heavy, extended sans with geometric construction and smooth, rounded curves. Letterforms are built from broad strokes and open counters, with a slightly squared-off feel in curves and terminals that read as cleanly machined rather than calligraphic. The uppercase is wide and stable, with a low, horizontal emphasis; the lowercase follows with single-storey forms and generous, oval bowls. Diacritics are not shown; numerals are similarly wide with rounded shapes and simple, sturdy joints.
Best suited to display typography such as headlines, posters, wordmarks, and packaging where width and impact are desirable. It can also work for signage and interface banners where a broad, modern look is needed, but its heavy, extended build is less optimized for dense body copy.
The overall tone feels contemporary and engineered, evoking technology, motorsport, and modern product branding. Its wide stance and solid color give it a confident, assertive voice while the rounded geometry keeps it friendly rather than harsh.
The font appears intended as a modern, geometric display sans that delivers maximum presence through wide proportions and high visual weight. Its rounded, streamlined detailing suggests a deliberate balance between technical precision and approachable contemporary styling.
The design favors clarity at larger sizes, with distinctive silhouettes and open apertures that help separation in display settings. The extended proportions create strong horizontal rhythm, making lines of text feel expansive and emphatic.