Sans Faceted Asru 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Lordcorps' by Almarkha Type, 'Ultimatum MFV' by Comicraft, 'Evanston Tavern' by Kimmy Design, 'LHF Advertisers Square' by Letterhead Fonts, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, apparel graphics, packaging, athletic, industrial, assertive, retro, mechanical, impact, ruggedness, signage, display, athletics, blocky, chamfered, octagonal, angular, compact.
A heavy, block-built sans with chamfered corners that turn curves into crisp facets, yielding an octagonal, cut-metal silhouette throughout. Strokes are uniform and dense, with mostly straight terminals and squared counters that create a strong, compact texture. Uppercase forms are wide-shouldered and sturdy; lowercase is similarly constructed with simplified bowls and short joins, keeping rhythm tight and punchy. Numerals follow the same faceted logic, staying bold and highly geometric for consistent color in lines and set pieces.
Best suited to short, high-impact settings such as headlines, event posters, sports and esports identities, team merch, and bold packaging. It also works well for labels, badges, and UI moments that need a rugged, industrial accent at larger sizes.
The overall tone is tough and energetic, with a sporty, varsity-adjacent presence and a utilitarian, engineered feel. Its sharp bevels suggest machined surfaces and signage, giving it a confident, no-nonsense voice that reads as competitive and modern-retro.
The design appears intended to translate a bold sans into a faceted, beveled construction that maintains clarity while projecting strength. By replacing curves with planar cuts and keeping counters squared and tight, it aims for a distinctive, athletic-industrial display voice with consistent, durable letterforms.
The faceting produces prominent corner highlights in negative space, which increases the sense of grit and impact at display sizes. In longer text, the dense weight and compact apertures create a strong, poster-like gray value that favors headline use over extended reading.