Sans Normal Mygov 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, direct, impact, clarity, approachability, modernity, display, rounded, blocky, geometric, compact, high-impact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and generously filled, while joins and terminals tend toward blunt, squared-off endings that keep counters tight and shapes sturdy. The uppercase feels wide and stable, and the lowercase maintains clear, simple construction with minimal modulation, producing a dense, consistent texture in text. Numerals are similarly weighty and open, designed to read clearly at large sizes.
This style works best for large-scale typography such as headlines, posters, signage, and bold brand statements where maximum visibility is required. It can also suit packaging and short UI labels or badges when a solid, friendly emphasis is needed, though longer text blocks will feel intentionally heavy and attention-forward.
The overall tone is assertive and approachable, with a contemporary, no-nonsense presence. Its chunky forms and rounded geometry give it a friendly softness while still projecting strength and visibility, making it feel energetic and headline-ready.
The design appears intended to deliver a strong, contemporary sans voice with rounded geometry for approachability, optimized for clear, high-impact display use across print and digital contexts.
The font’s dense color and tight interior spaces create strong silhouette recognition, especially in uppercase settings. In paragraphs, it reads as bold and attention-grabbing rather than quiet or delicate, with spacing that appears tuned for impact over airiness.