Slab Square Totu 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CamingoSlab' by Jan Fromm and 'TheSerif' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, assertive, sporty, retro, editorial, industrial, impact, momentum, ruggedness, headline focus, brand voice, blocky, bracketed, compact, chunky, robust.
A heavy, right-leaning slab serif with compact proportions and a strong, blocky silhouette. Serifs are thick and blunt with subtle bracketing, giving joins a sturdy, carved feel rather than razor-sharp geometry. Strokes are largely even in weight with gentle rounding at key curves, producing smooth counters in letters like O, Q, and e while keeping terminals firm. Overall spacing and rhythm feel dense and energetic, with bold numerals that hold their own in display settings.
This face is well suited to headlines, posters, and other short, high-impact text where strong color and momentum are desirable. It can work effectively for sports branding, bold editorial callouts, and packaging labels that need a rugged, confident voice. The weight and compactness also make it useful for signage-style messaging when set at generous sizes.
The tone is confident and punchy, mixing a vintage athletic/editorial flavor with an industrial sturdiness. Its italic slant adds forward motion, making the texture feel urgent and expressive rather than formal or delicate. The result reads as attention-grabbing, practical, and built for impact.
The design appears aimed at delivering maximum impact with a sturdy slab foundation and a dynamic, forward-leaning stance. It balances firm, square-shouldered details with slightly softened curves to keep large text readable and cohesive while maintaining a bold, energetic personality.
Lowercase forms are compact and weighty, with single-storey a and g contributing to a straightforward, contemporary texture. The numerals are broad-shouldered and highly prominent, and the slanted construction stays consistent across caps, lowercase, and figures, creating a cohesive, headline-first voice.