Serif Flared Memi 7 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, dramatic, vintage, theatrical, editorial, whimsical, display impact, vintage styling, sculpted contrast, distinctive voice, flared, sculpted, calligraphic, incised, wedge serif.
A sculpted, flared serif with pronounced contrast and a distinctly chiseled, calligraphic construction. Stems swell and taper into wedge-like terminals, creating sharp triangular notches and deep ink traps in places, while bowls and counters stay compact and tightly controlled. The overall rhythm feels lively and slightly irregular in width, with emphatic verticals, crisp diagonals, and a strong, graphic silhouette that holds up in large sizes. Numerals share the same high-contrast, flared treatment, with bold, poster-like forms and tight internal spaces.
Best used for display typography such as magazine headlines, posters, packaging, and book or album covers where its high-contrast sculpted forms can be appreciated. It can also work for branding and logotypes that want a distinctive vintage or theatrical voice, while longer passages will be more comfortable when set large with ample tracking.
The tone is dramatic and attention-seeking, mixing classic display elegance with a slightly mischievous, storybook flair. It reads as vintage and theatrical rather than neutral, giving text a carved, emblematic presence that feels suited to headlines and statements.
The font appears designed to deliver a bold, carved display look—combining calligraphic contrast with flared, wedge-like serifs to create a strong, decorative texture. Its letterforms prioritize personality and impact over neutrality, aiming for memorable titles and brand-forward typography.
The design relies on bold internal cut-ins and wedge terminals that can visually close apertures at smaller sizes, so it benefits from generous sizing and spacing. Round letters show pronounced tension and tapered joins, and several glyphs feature distinctive angled beaks and hooks that add personality.