Sans Normal Peloh 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Daimito' by Blaze Type, 'FF Clan' by FontFont, 'Allotrope' by Kostic, 'Karibu' by ROHH, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachable, attention, warmth, clarity, impact, rounded, soft corners, compact, bulky, high legibility.
A heavy, rounded sans with broad, cushiony strokes and softly blunted terminals. Curves are generously circular and counters stay open for the weight, giving letters a clear, sturdy silhouette. Uppercase forms are wide and stable, while lowercase shapes are compact with a prominent x-height and simple constructions (single-storey a and g). Overall spacing reads even and built for impact, with minimal articulation and a smooth, uniform rhythm.
Best suited to headlines and short text where strong presence and quick readability matter, such as posters, branding marks, packaging, and storefront or wayfinding signage. It also performs well for playful UI labels, promotional graphics, and social content that benefits from a friendly, bold voice.
The tone is upbeat and welcoming, with a slightly retro, cartoon-adjacent warmth. Its thick, rounded forms feel confident and friendly rather than formal, making the text read as bold and approachable. The overall impression is energetic and attention-grabbing without becoming sharp or aggressive.
The design appears intended to deliver maximum visual impact with soft, rounded geometry that stays readable at a glance. It prioritizes simple, robust letterforms and consistent rhythm to create a confident display voice that remains personable.
Distinctive details include the short, angled leg on the uppercase R, a straightforward uppercase G with an interior bar, and a lowercase t with a compact top and a small foot. Numerals are stout and highly legible, especially the open, balanced 8 and the round 0.