Sans Normal Ohmuk 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Exter' by Variable Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, clean, impact, approachability, modernity, clarity, geometric, rounded, chunky, sturdy, high-impact.
A heavy, rounded sans with an even, low-contrast stroke and broadly circular bowls. Curves read smooth and geometric, while joins and terminals feel cleanly cut rather than flared. Counters are generous for the weight, keeping forms like O, e, a, and g open and legible. The overall proportions lean broad and stable, with a strong horizontal presence and a consistent, sturdy rhythm across letters and figures.
This font excels in display roles where clarity and impact matter: headlines, posters, brand wordmarks, packaging, and wayfinding or signage. It can also work for short UI labels or callouts when a friendly but assertive voice is desired, especially at medium to large sizes.
The tone is upbeat and approachable, combining a contemporary geometric cleanliness with a sturdy, no-nonsense presence. Its rounded geometry keeps it friendly, while the mass and width deliver confidence and immediacy. It feels well-suited to bold, optimistic messaging rather than delicate or formal settings.
The likely intention is a contemporary, geometric display sans that prioritizes strong presence and approachable character. It aims to deliver high visual impact with simple, circular construction and clean terminals, staying highly legible while projecting a modern, confident voice.
The design maintains consistent curvature across bowls and counters, which helps large-scale text look cohesive and polished. Numerals match the letterforms’ weight and roundness, supporting uniform color in mixed alphanumeric settings.