Sans Normal Arbig 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Breno' by Monotype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Milliard' by René Bieder (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, tech, versatility, clarity, systematic design, neutral tone, modern utility, geometric, open apertures, rounded bowls, crisp terminals, even rhythm.
This is a clean geometric sans with round, circular bowls and a steady, even stroke. Uppercase forms are simple and well-proportioned, with broad curves in letters like C, G, and O and straightforward diagonals in A, V, W, and X. Lowercase shapes are compact and legible, with single-storey a and g, open counters, and minimal modulation; terminals are crisp and largely horizontal/vertical, giving the design a tidy, engineered feel. Numerals follow the same logic, with clear, familiar shapes and generous interior space that helps them read well at text sizes.
It works well for user interfaces, product copy, dashboards, and general-purpose editorial text where clarity and consistency are priorities. The clean geometry and straightforward numerals also make it suitable for signage, wayfinding, and contemporary brand systems that need a calm, reliable sans.
The overall tone is neutral and contemporary, leaning practical rather than expressive. Its geometry and restrained detailing convey clarity and efficiency, while the rounded forms keep it approachable and non-aggressive.
The design intention appears to be a versatile, no-nonsense geometric sans optimized for clear reading and broad applicability. It aims for a balanced, modern texture in running text while staying confident and crisp in headings.
Spacing appears comfortable and consistent, supporting an even text color in paragraphs. The letterforms avoid quirky quirks or strong humanist calligraphic cues, favoring a streamlined, systematic look suitable for interface and editorial settings.