Sans Normal Bogog 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Candid' by Lucas Tillian, 'Reyhan' by Plantype, 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, neutral, clean, friendly, confident, clarity, impact, versatility, contemporary tone, geometric, rounded, sturdy, open forms, uniform stroke.
A heavy, geometric sans with uniform stroke weight and broadly rounded curves. Counters are generous and largely circular, giving letters like O, C, and G a clean, even rhythm. Terminals are mostly straight and blunt, with minimal modulation; joins are smooth and well-controlled, producing a sturdy, contemporary texture. The lowercase shows simple, single-storey forms (notably a and g), with short, functional ascenders/descenders and wide apertures that keep shapes legible at display sizes.
Well suited to headlines, posters, and prominent UI or product labeling where high contrast against the background and quick recognition are needed. The rounded geometry and open shapes also make it a solid choice for branding and packaging systems that aim for a clean, contemporary voice.
The overall tone is modern and matter-of-fact, with a friendly edge created by the rounded geometry and open counters. It feels confident and straightforward rather than quirky or expressive, projecting clarity and stability. The heavy weight adds impact and a slightly industrial robustness without becoming aggressive.
The design appears intended as a versatile, high-impact sans that prioritizes straightforward construction and consistent, geometric forms. Its simplified lowercase and sturdy proportions suggest an emphasis on clarity, scalability, and a dependable visual identity across titles and short blocks of text.
The figures appear designed to match the letterforms in weight and rounding, with a clear, simple 1 and broadly curved 2/3. The uppercase has a strong, even silhouette that reads well in short words, while the lowercase maintains a consistent, utilitarian cadence in paragraph samples.