Sans Superellipse Gukit 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Factory' by Brainware Graphic, 'Camore' by Maulana Creative, 'Navine' by OneSevenPointFive, 'Hype vol 2' by Positype, 'Fixture' by Sudtipos, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, confident, sporty, retro, friendly, impact, clarity, branding, systematic, rounded, blocky, compact, sturdy, high impact.
A heavy, rounded sans with a squarish (superellipse) construction: corners are broadly radiused while straight stems and flat terminals keep the silhouettes firm and geometric. Counters are compact and rectangular-oval, producing dense, high-ink shapes that hold a consistent rhythm across uppercase, lowercase, and numerals. Curved letters like C, G, O, and S stay more boxy than circular, and joins and diagonals (V, W, X, Y) are cut cleanly for a crisp, engineered look. The lowercase is simple and sturdy, with a single-storey a and a compact, utilitarian g, reinforcing the font’s signage-like clarity.
Best suited to display work where density and impact are desirable: headlines, posters, wayfinding and signage, packaging, labels, and bold brand marks. It also works well for short UI or product naming elements where a compact, rounded industrial tone is needed, and for number-heavy applications like pricing, scoreboards, or badges.
The overall tone is bold and no-nonsense, with an approachable softness from the rounded corners. It reads as modern-industrial and sport-influenced, projecting strength and directness while avoiding sharp aggression. The chunky proportions and squared curves add a subtle retro flavor reminiscent of display lettering used in labeling and equipment graphics.
The design appears intended to combine the authority of a condensed, blocky grotesque with softened corners for friendliness and versatility. Its superellipse-driven curves and consistent, low-detail construction suggest a focus on strong silhouettes, quick recognition, and dependable performance in bold typographic statements.
Large apertures are intentionally restrained (notably in C, S, and e), which increases solidity and presence at display sizes. Numerals follow the same rounded-rect geometry, giving a cohesive, system-like feel in mixed alphanumeric settings.