Sans Normal Omkev 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'BR Candor' by Brink, and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, approachability, contemporary, rounded, geometric, open apertures, smooth curves, even color.
A heavy, rounded sans with smooth, geometric curves and a steady, even typographic color. Terminals are largely straight and clean, with generous counters and open apertures that keep the forms readable at display and headline sizes. The uppercase reads broad and sturdy, while the lowercase maintains compact, efficient shapes with simple construction; the single-storey a and g reinforce a contemporary, streamlined feel. Numerals match the letterforms with clear, uncomplicated silhouettes and consistent stroke endings.
This style performs especially well in headlines, brand wordmarks, and short-to-medium passages where a strong, clean presence is needed. The open counters and straightforward forms also make it a solid choice for signage, packaging, and digital UI moments that benefit from quick scanning.
The overall tone is modern and approachable, projecting confidence without feeling severe. Its rounded geometry gives it a friendly, contemporary voice suited to clear, direct messaging.
The font appears designed to deliver a contemporary, geometric sans voice with high impact and reliable readability. Its rounded structure and simplified lowercase aim for a friendly, accessible character while maintaining a crisp, modern finish.
The design emphasizes clarity through large internal spaces and smooth curvature, producing strong legibility and a calm rhythm in continuous text. Distinct shapes like the circular O and the clean, angled diagonals help maintain character separation in dense settings.