Sans Superellipse Oldif 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, modern, friendly, compact, punchy, utilitarian, space saving, high impact, geometric clarity, softened industrial, rounded, soft corners, condensed, geometric, monolinear.
A compact sans with monolinear strokes and broadly rounded-rectangle construction. Curves resolve into soft corners rather than true circles, giving counters and bowls a squarish, superelliptical feel. Terminals are mostly blunt and squared off, with gentle rounding that keeps joins smooth and avoids sharp spikes. Proportions are condensed with tight apertures and sturdy verticals, producing a dense, even texture in text while retaining clear differentiation between characters.
Works best for headlines and short-to-medium passages where a compact footprint and strong presence are useful—posters, packaging, wayfinding, and brand messaging. The consistent, rounded geometry also suits UI labels or dashboards when a condensed, high-impact sans is needed.
The overall tone is modern and approachable, with a pragmatic, slightly industrial confidence. Its rounded geometry adds friendliness, while the condensed rhythm keeps it energetic and direct—well suited to attention-getting messages without feeling aggressive.
The design appears intended to merge geometric clarity with softened, rounded-rectangle forms, delivering a condensed sans that stays readable while projecting a contemporary, friendly toughness.
In running text the face reads with a consistent, steady cadence; rounded corners and uniform stroke weight help it stay cohesive across sizes. Numerals follow the same squarish-round logic, pairing well with the letters for mixed alphanumeric settings.