Sans Normal Imboy 6 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: kids branding, posters, packaging, signage, stickers, playful, cheerful, bubbly, friendly, cartoon, friendly impact, playful display, softness, approachability, rounded, soft, blobby, chunky, inflated.
A heavy, rounded sans with inflated, blobby contours and fully softened terminals throughout. Strokes are thick and even, with minimal modulation and generous corner rounding that makes counters and joins feel pillowy rather than crisp. Proportions lean broad with a large x-height and compact ascenders/descenders, keeping lowercase forms prominent and sturdy. The overall rhythm is bold and bouncy, with simple geometric construction and slightly irregular, organic shaping that reads more hand-formed than mechanical.
Best suited to large-scale display use where its thick, rounded forms can read as intentional personality: children’s products, playful branding, packaging, posters, headings, and informal signage. It can also work for short bursts of UI or social graphics where a friendly, soft tone is desired, but its heavy weight and tight openings may reduce clarity at small sizes or in dense paragraphs.
The font communicates a lighthearted, kid-friendly tone with a bubbly, confectionary feel. Its soft silhouettes and oversized presence create an approachable voice that suggests fun, warmth, and informality rather than seriousness or precision.
The design appears intended to deliver maximum friendliness and impact through soft, inflated shapes and uncomplicated letterforms. It prioritizes a bold, approachable presence and a cheerful visual voice over sharp detailing or typographic austerity.
Round counters and small apertures stay consistent across the set, helping the letters maintain a cohesive, toy-like silhouette. Numerals match the same puffed geometry, and the text sample shows strong word-shape presence at larger sizes, where the rounded joins and heavy mass become a defining feature.