Sans Normal Lylup 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Danos' by Katatrad, 'Fact' by ParaType, 'Neue Reman Gt' by Propertype, 'Point Panther' by Sarid Ezra, 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, assertive, modern, punchy, visual impact, sense of motion, branding emphasis, headline clarity, oblique, geometric, rounded, compact, high-impact.
A heavy oblique sans with broad, compact silhouettes and a strong forward slant. Strokes are thick and largely uniform, with rounded bowls and smoothly curved terminals balanced by crisp, angled joins on diagonals. Counters stay fairly open for the weight, while curves (notably in O/C/G and the lowercase bowls) lean toward geometric, elliptical construction. The rhythm is tight and forceful, with slightly condensed-looking uppercase forms and sturdy, simplified lowercase shapes that maintain clarity under the slant.
Best suited to display roles where strong emphasis and quick readability matter—headlines, posters, sports and fitness branding, punchy packaging callouts, and advertising copy. It can work for short subheads or labels, but the dense weight and oblique stance make it less ideal for long-form text at smaller sizes.
The overall tone is fast, confident, and attention-grabbing, with a contemporary, sporty voice. Its aggressive slant and dense color give it a sense of motion and urgency, making it feel built for emphasis and impact rather than subtlety.
The design appears intended to deliver a bold, modern sans voice with built-in motion, combining geometric roundness with a consistent oblique stance for high-impact messaging. It prioritizes strong silhouette recognition and a compact, energetic texture in lines of text.
Figures are bold and poster-like, with simple, readable forms that match the alphabet’s compact, forward-driven cadence. The italic angle is consistent across caps, lowercase, and numerals, helping text blocks form a unified, slanted texture.