Sans Normal Lomep 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croma Sans', 'Foro Sans', 'Orgon Plan', and 'Qubo' by Hoftype; 'Sana Sans' by Latinotype; 'Fact' by ParaType; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, loud, impact, motion, display, emphasis, branding, oblique, rounded, blocky, punchy, compact.
A heavy oblique sans with broad proportions and stout, rounded forms. Strokes are consistently thick with minimal modulation, producing dense counters and a strong, compact color on the page. Curves are smooth and geometric, while terminals are clean and largely squared-off, giving the letters a sturdy, engineered feel. The italic slant is pronounced and steady, and the overall rhythm is wide and forward-leaning, staying legible through simple, high-impact shapes.
Well suited for headlines, display typography, and short bursts of text where impact and motion are desired. It works particularly well for sports and fitness branding, event posters, bold packaging, and attention-forward signage where the oblique angle and dense weight help drive urgency and visibility.
The overall tone is assertive and high-energy, with a forward-leaning stance that reads as fast and action-oriented. Its bold mass and broad silhouettes communicate confidence and immediacy, making it feel contemporary and attention-grabbing rather than delicate or formal.
The design appears intended as a high-impact display sans that combines a strong oblique slant with wide, rounded geometry to deliver speed, power, and modern clarity. It prioritizes bold presence and straightforward readability over finesse, aiming to perform in branding and promotional environments.
Uppercase forms feel especially strong and stable, with generous widths and rounded bowls; lowercase maintains the same muscular construction and clear, single-storey shapes where applicable. Numerals match the letterforms in weight and stance, with wide, solid figures designed to hold up in large, impactful settings.