Sans Normal Jumos 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, confident, sporty, friendly, modern, impact, motion, emphasis, modern branding, display clarity, oblique, rounded, compact, punchy, smooth.
A heavy, forward-leaning italic sans with rounded, slightly squarish curves and clean terminals. Strokes feel smooth and fairly even, with just enough modulation from the slant and joins to keep counters open in letters like C, S, and e. The overall construction is compact and sturdy, with broad bowls, firm shoulders, and diagonals that create a fast rhythm across words. Numerals follow the same robust, rounded logic and read clearly at display sizes.
Best suited for headlines, short statements, logos, and branded messaging where a strong, kinetic voice is desired. It can work well in posters, sports and lifestyle graphics, packaging callouts, and digital hero text where clarity and impact are key.
The slanted, weighty forms convey motion and urgency while staying approachable. It reads as energetic and contemporary, with a tone that fits upbeat branding or attention-grabbing headlines rather than quiet, bookish settings.
The design appears intended to provide a high-impact italic sans for display use—combining speed and emphasis with rounded, friendly geometry. Its sturdy shapes and open counters suggest a focus on readable, energetic typography for modern visual communication.
The italic angle is a defining feature, creating strong directional flow and a cohesive texture in long lines. Curves are generous and corners are softened, which keeps the boldness from feeling harsh and helps maintain legibility in tight, punchy phrases.