Serif Flared Ekmad 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, book titles, magazines, invitations, refined, classical, dramatic, authoritative, elegant contrast, editorial authority, classic refinement, crafted terminals, bracketed serifs, vertical stress, sharp terminals, tapered joins, compact rhythm.
This typeface is a high-contrast serif with crisp, bracketed serifs and a pronounced transition from thick verticals to hairline horizontals. Stems show subtle flare and swelling into the terminals, giving the letterforms a carved, calligraphic finish rather than purely mechanical hairlines. Proportions lean slightly narrow with a steady, vertical posture, and curves are clean and controlled with teardrop-like joins and pointed internal corners in places. In text, the rhythm is even and smooth, with clearly defined counters and confident punctuation and numerals that match the sharp, refined detailing.
Well suited to editorial typography, magazine and newspaper-style headlines, book and chapter titles, pull quotes, and formal communications where a classic serif voice is desired. It can also work for short to medium text passages when set with comfortable leading and not too small, allowing the fine hairlines to remain clear.
The overall tone is polished and literary, combining classic bookish authority with a touch of theatrical sharpness. Its contrast and tapered details read as elegant and premium, suited to contexts that want sophistication more than neutrality.
The design appears intended to deliver a traditional, high-contrast serif voice with subtly flared terminals that add warmth and craft. It prioritizes elegance and clear typographic hierarchy, making it effective for premium editorial and display-led layouts.
At display sizes the thin hairlines and sharp joins become a key character feature, while at text sizes the strong verticals keep lines feeling stable and legible. The numerals share the same contrast and serif treatment, helping mixed text-and-number settings look cohesive.