Sans Normal Lomid 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Pragmatica' by ParaType and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, contemporary, impact, speed, headline focus, modern branding, athletic tone, oblique, slanted, blocky, compact, rounded.
A heavy, slanted sans with broad proportions and smooth, rounded corners. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture in words. Counters are relatively small and tightly enclosed, while terminals are clean and largely straight-cut, keeping the silhouette crisp. The overall construction favors sturdy, geometric curves and firm horizontals/diagonals, producing a compact rhythm despite the wide letterforms.
Best suited to large-size applications where impact is the priority, such as headlines, posters, and bold brand statements. It can work well for sports or action-oriented visuals, packaging callouts, and attention-grabbing UI or social graphics. For longer passages, its dense color and tight counters suggest reserving it for short bursts of text.
The font reads as assertive and kinetic, with an athletic, forward-leaning attitude. Its mass and slant give it a sense of speed and urgency, while the rounded geometry keeps the tone friendly rather than aggressive. Overall it feels modern, bold, and attention-seeking.
The design appears intended to deliver a strong, fast, contemporary voice through substantial weight and an oblique stance, while maintaining clean, geometric clarity. It aims for immediate visibility and sturdy legibility in display contexts.
In the sample text, the thick joins and tight counters create strong word shapes at larger sizes, with a slightly compressed internal spacing that amplifies the headline feel. Numerals match the letterforms in weight and slant, maintaining a unified, poster-ready texture.