Sans Superellipse Utlij 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, logotypes, packaging, posters, tech, industrial, sporty, futuristic, confident, impact, modernization, geometric clarity, brand voice, signage clarity, rounded, squared, geometric, compact, blocky.
A heavy, geometric sans built from rounded-rectangle and superellipse shapes, with broad, even strokes and smooth corner radii throughout. Counters are generously opened and often squared-off with soft rounding, producing a sturdy, engineered texture. Curves and straights transition cleanly, terminals are mostly flat, and the overall rhythm is compact and stable with minimal modulation in stroke. The lowercase is simple and workmanlike, and the numerals follow the same rounded-square logic for consistent color in text.
Best suited to headlines, brand marks, product naming, and other prominent display roles where a strong, contemporary geometric tone is needed. It also works well for packaging, posters, and UI or signage moments that benefit from sturdy, rounded-square letterforms with clear counters.
The overall tone is modern and utilitarian, with a controlled, machine-made feel that reads as tech-forward and performance-oriented. Its rounded corners soften the impact, keeping the voice friendly while still projecting strength and precision.
The font appears intended to deliver a robust, modern sans with superelliptical construction—combining a strong silhouette with softened corners for a distinctive, contemporary voice. The consistent geometry suggests a focus on visual uniformity and impact across uppercase, lowercase, and numerals.
The design maintains a highly consistent corner treatment across letters and figures, which helps it hold together well in both all-caps and mixed-case settings. The wide stance and broad inner shapes make it particularly noticeable at display sizes, while the simplified forms keep it clear under tight spacing.