Sans Normal Kagid 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, confident, dynamic, modern, friendly, impact, modernity, motion, clarity, geometric, rounded, oblique, heavy, clean.
A heavy, oblique sans with broad proportions and generous, rounded curves. Strokes are largely monolinear with smooth joins and softly squared terminals, giving the forms a sturdy, engineered feel rather than calligraphic. Counters are open and circular (notably in O, Q, o, e), while diagonals and arms are crisp and slightly forward-leaning, creating a strong rightward rhythm. The overall spacing reads even and compact in text, with large, stable silhouettes designed to hold up at display sizes.
Best suited to headlines, hero copy, and short phrases where its weight and slant can project motion and confidence. It works well for branding systems that need a strong, contemporary voice—such as sports, tech, retail, and packaging—especially when paired with minimal layouts and bold color. In longer text blocks it will read dense, so it’s most effective at larger sizes or in brief statements.
The tone is energetic and assertive, with a contemporary, sporty character. Its rounded geometry keeps it approachable, while the pronounced slant and weight add urgency and momentum suited to attention-grabbing messaging.
The design appears intended as a high-impact, modern oblique sans that combines geometric roundness with emphatic weight for fast readability and visual punch. Its consistent stroke behavior and wide letterforms suggest a focus on clear, scalable shapes that maintain presence in display applications.
Uppercase shapes skew geometric and wide, with clear differentiation across similar forms (e.g., I/J, O/Q). The lowercase maintains the same robust construction, with simple, single-storey forms and consistent curvature that reinforces a cohesive, modern texture. Numerals are equally heavy and forward-leaning, optimized for impact rather than delicate detail.