Sans Normal Okgud 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry and 'Heavitas Neue' by Graphite (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, approachability, modernity, geometric, rounded, sturdy, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, and terminals are clean and largely straight-cut, giving the forms a solid, even color in text. Counters are generous and openings are clear, while round letters (O, C, G) lean toward near-circular construction. Lowercase shapes are simple and sturdy with a single-storey “a” and “g,” short-to-moderate extenders, and a compact, readable rhythm; numerals match the same robust, geometric build.
Well-suited to headlines, posters, and brand marks where a bold, clear voice is needed. The wide, sturdy letterforms also support short UI labels, signage, and packaging applications that benefit from strong visibility and straightforward reading at a glance.
The overall tone is contemporary and confident, with a friendly softness coming from its rounded geometry. It feels straightforward and highly legible, projecting clarity and approachability rather than delicacy or formality.
The design intention appears to be a modern, no-nonsense geometric sans that delivers maximum clarity and presence. Its consistent stroke weight and rounded construction suggest it was built to feel approachable while still reading as assertive and contemporary.
In the text sample, the weight and width create a strong typographic presence and a dense, emphatic texture, especially at larger sizes. The design reads as purposefully simplified and highly consistent across letters and numerals, prioritizing clarity and impact.