Print Sumo 8 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Blair' by ITC (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, friendly, playful, chunky, casual, retro, approachability, playfulness, bold impact, handmade feel, display clarity, rounded, soft, bouncy, quirky, cartoonish.
A heavy, rounded display face with soft terminals and generously curved joins that keep the color dense and even. Strokes are monolinear in feeling, with subtle organic wobble and slightly irregular curves that suggest a hand-drawn construction rather than rigid geometry. Counters are compact and rounded, and many characters show bulbous shoulders and feet that create a buoyant rhythm. Overall spacing and proportions feel lively, with small per-glyph width shifts that add to the informal texture.
Best suited to headlines, short captions, and bold callouts where its rounded, friendly shapes can be read quickly. It fits playful branding, packaging, stickers and labels, event posters, and logo wordmarks that want an informal, approachable voice.
The tone is cheerful and approachable, with a childlike, cartoon-friendly warmth. Its chunky silhouettes and soft edges read as informal and inviting, leaning toward retro sign-painting and playful packaging rather than corporate neutrality.
The design appears intended to deliver a confident, high-impact display style that still feels hand-made and personable. By combining very thick strokes with softened corners and gentle irregularity, it aims for bold readability while maintaining an easygoing, playful character.
Distinctive rounded forms and sturdy bowls keep legibility strong at larger sizes, while the dense shapes can feel tight in small text. Numerals and lowercase share the same soft, weighty personality, reinforcing a consistent, friendly texture across mixed-case settings.