Sans Normal Lunav 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Artford' by Synthview, 'Gymkhana' by Typodermic, 'URW Grotesk' by URW Type Foundry, and 'Neosande' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, confident, retro, advertising, impact, speed, attention, branding, headline strength, slanted, rounded, compact, dynamic, high-impact.
A heavy, slanted sans with broad proportions and compact counters that emphasize mass and stability. Letterforms are built from rounded geometry with smooth curves and blunt terminals, giving the set a cohesive, streamlined silhouette. The stroke weight is consistently strong with mild modulation, and the italic angle adds forward momentum without introducing calligraphic detail. Numerals and capitals read especially blocky and substantial, while lowercase forms keep a sturdy, closed-in rhythm that maintains density in text.
Best suited to short, high-visibility settings such as headlines, posters, sports and event branding, product packaging, and logo wordmarks where weight and slant can do the work of attracting attention. It can also function for subheads or callouts, especially when you want a dense, emphatic typographic color.
The overall tone is energetic and assertive, with a strong “go-forward” feel from the slant and the thick, rounded forms. It suggests sporty branding, bold headlines, and a slightly retro commercial voice—confident, loud, and built to grab attention.
The design appears intended to deliver maximum impact with a clean sans structure: bold, rounded forms for strong presence, paired with a consistent italic slant to communicate speed and urgency. Its proportions and tight interior spaces favor display use where the silhouette and rhythm carry the message quickly.
Spacing and shapes appear optimized for display impact: apertures are relatively tight, joins feel sturdy, and curves are generous, producing a dark, even color across lines. The slant is consistent across cases and figures, helping long phrases maintain a unified, fast-moving texture.