Sans Normal Konef 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, friendly, emphasis, momentum, impact, clarity, contemporary feel, oblique, rounded, smooth, geometric, compact.
A slanted, heavy sans with smooth, rounded curves and largely uniform stroke thickness. The forms feel compact and slightly condensed in their internal spaces, with clean terminals and minimal detailing for a streamlined silhouette. Round letters are built from controlled ovals rather than perfect circles, and the oblique angle is consistent across capitals, lowercase, and figures. Overall spacing reads even and sturdy, producing a strong, cohesive texture in text.
This style suits short-to-medium headlines, promotional copy, and brand marks where a strong, forward-moving voice is helpful. It works well for sports and fitness communication, contemporary packaging, and signage or callouts that need emphasis and quick readability.
The tone is fast, confident, and contemporary, with a forward-leaning rhythm that suggests motion and emphasis. Its rounded geometry keeps the impact approachable rather than harsh, making it feel energetic and upbeat while still clearly functional.
The design appears intended to deliver a modern, high-impact italic voice for attention-grabbing typography while maintaining clean construction and legibility. The consistent slant and rounded geometry aim to balance urgency with friendliness for versatile display use.
Figures appear sturdy and highly legible at display sizes, matching the letterforms’ compact, athletic stance. The overall texture in the sample text is dark and steady, with the slant adding momentum without introducing fragile hairlines or delicate details.